Let us start by saying that we are living in the new world, and this new world is defined and designed by Science and Technology. Look around and you will see that works of Science surround us. We all have an LED TV, a phone that boats of an LED display screen and the latest kid is the LED screened watch.

What is an LED display? Well…..LED stands for Light Emitting Diode. They are the newest kids on the block after LCD and provide extra clarity, brightness and durability.

There are certain trends that help the growth of LED displays other than their use for advertising-

1. We see an increase in demand for 5 plus LED display screens as people have become tech-savvy and love their gadgets.
2. People are now exploring new horizons for using Led displays. We can see that Led displays are now being used for non-commercial purpose, too. No more is Led only associated with advertising.
3. The Indian manufactures have revolutionized the market of LED products. They have now introduced the best quality products in the LED technology that stands at par with foreign products.
4. LED id every-where, we see an LED screen and display almost everywhere in all shapes and sizes.
5. Indians are now working towards a greater development by integrated use of software that works well with LED hardware.

7 statistics that will reinforce the fact that digital signages are the future of out of home advertising.

Digital Signage is a powerful medium for audience engagement, reducing the recurring operational expenses and elevating the overall brand perception. Research has proved that digital displays have a major role to play in increasing the in-store sales, reducing the perceived wait time of the customers and enhancing the overall customer experience. Below are the few statistics that are worth thinking about.

1. Digital displays capture 400% more views than static displays
2. 8 out of 10 visitors have entered a store because of a digital signage attracting their attention
3. In-store digital signages resulted in an upswing in the overall sales volume by 31.8%
4. Around 30% of the customers were encouraged to spend more time inside those stores where ads displayed on digital signages
5. 1 out of 5 shoppers notice a digital signage advertisement and make an impulse purchase
6. A digital signage reduces the perceived wait time of the visitors by 35%
7. Digital Signages help to increase the brand recall rate by 83%