A suite of rich media displays, informative LED visual, digital signage solutions and visitor guidance-oriented technological initiatives that can occupy and inform customers when they arrive, while they wait, as they approach the service area and after they have been served.

Central Signage Software is the platform of the future for controlling digital signage networks. For managing digital displays and digital menu boards across the organisation, the software suite provides unmatched flexibility and scalability. Users have total control over screen layouts and playlist scheduling using digital signage hardware and software.

1. Increased exposure
With digital signs placed in high-traffic areas, you have a virtually unlimited audience as opposed to print runs and email lists. You can also show more messages more often, and choose when and where they display, which increases message saturation. Anything with a screen can be a digital sign. Send messages to single large displays, touchscreens, video walls, small monitors, tablets, smartphones or room signs – or all of them at once.

2. Increased engagement, recall and retention rates
Because it’s so visual, digital signage really increases engagement. 63% of people surveyed say digital signage captures their attention, and 59% want to learn more about what’s on screen. Digital signs have a recall rate of 83%, and people remember 65% of all information that’s visually presented after three days (as opposed to 10-20% of written or spoken information). That’s because a third of the brain is devoted to visual processing, and we process visual information 60,000 times faster than text.

3. Improved customer experience
One of the most touted benefits of central digital signage is in retail applications, but the customer experience doesn’t have to be in a store. Digital signage reduces perceived wait time at checkouts by as much as 35%. Turn your screens into a revenue generator by encouraging point of sale purchases and impulse buys. Retail shops can use point of sale displays see an increase of 20% in unplanned purchases (and that jumps to 80% in food establishments). Even adding a single screen can increase average sales revenue by almost 5%.

4. Better digital connectivity
Show external feeds like weather, news, social media, webpages and RSS feeds to add popular topics to your digital signs. And the best thing is that all of these are automated and update in real time without any work on your part. Connect and manage content repositories to publish and show content

5. More accurate targeting
Central Signage Software distributes content to any screen or set of screens, so you can have multiple channels for different audiences managed from a single desktop. Scheduling lets you drill down to different days of the week and times of day to show content matched to viewer demographics, traffic patterns and preferences. Dedicated playlists let you localize content, so everything shown is relevant to the audience in front of that screen.

6. More versatility and scalability
Central Signage Software is much more versatile than other communications mediums because you can show literally hundreds of content types, all centrally managed. Messages can be updated easily and frequently, so screens are always accurate. And if you want to expand your system, you just add more media players – the software still centrally manages everything.

7. Lower operating and environmental costs
By replacing print communications with digital signs, you’ll save the associated expense and waste of paper, ink and recycling. It also requires fewer people to manage than print programs, which means lower operating costs. No more printing, hanging, pulling down and disposing of notices on bulletin boards. And a Central Signage Software is a one-time cost, whereas print materials are an ongoing and increasing revenue drain.